Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.

Business Start with A Low Cost

To started a low cost business in the traditional world of bricks and mortar is very challenging. You need to make significant investments in recruiting, stock, apparatus and property to trade from. However, an online business is different. All you need is one person, one computer, limited capital and access to the internet.

You will need to spend some money purchasing a website domain name and hosting for your website. You can build your own website (it’s not as complicated as you might think) or you can employ a freelancer to build it for you. But these are minimal costs as compared to the substantial costs of renting a physical building to operate from, buying stock or employing staff.

So what options do you have to start a low cost business online?

1. Sell Other People’s Products

This online business model, known as affiliate marketing, is like being a commission paid sales person. You don’t have to buy any stock, deal with any payment programs or arrange any deliveries. The product owner takes care of that. Your job is to find the customers and get them to visit the product sales page. You can sell tangible products that get shipped to the customer’s front door or you can sell digital products which the customer downloads to their computer.

2. Freelance Your Services Online

If you have a specific level of knowledge or expertise there will be people looking online for them. Freelance websites like UpWork have countless numbers of customers looking for copy writers, creative designers, linguists, website developers, marketing and advertising staff, legal and financial specialists and more.

3. Create A Digital Product

The greatest advantage when you a create digital product is that once you have produced it, you can sell it online again and again. And you don’t need to be an expert in a particular subject to create a digital product like an eBook, video tutorial, white paper, or report. You just need to know more than the average person on your chosen subject.

4. Build A Membership Website

A membership site is like being like a consultant in the traditional offline world. You help and advise clients with your knowledge about your specialist subject. Every month you provide new content for your paying subscribers. You can produce content in advance that drip feeds to your clients when they sign up.

5. Become An Online Teacher

If you have particular know-how about a certain subject, you can pass on your knowledge to students from all over the world. People may not have a teacher near to where they live and don’t want to travel for long distances for their learning. But, the internet makes it easy for you and your students to use online video and audio connections. You can set up one-to-one classes or group classes.

Best Deals on the Home Furnishings You Want

Most furniture stores offer a variety of great items for any room in your home. It can be fun to shop around and compare both options and prices. Take your time to get exactly what you want for a price that is going to work with your allotted budget. You can buy individual items or you can buy complete sets.

Don’t wait until you absolutely have to replace something though. If you do, you will feel stressed and rushed to make a purchase. This is going to result in you paying more because you don’t have time to look around. Start planning early to get the best choices and to really love what you will have in your home.

Sales

If you play your cards right, you will never pay full price for your furnishings. Instead, you can shop around and look for furniture stores offering very good sales. Make sure they really are giving you a deal though. Sadly, some stores will mark up prices and then put them on sale. This lower price is still more than you would pay for the same items somewhere else.

Clearance

Items are often on clearance at furniture stores to make room for the new merchandise. There is nothing wrong with those items, they are just older. They still have plenty of value and you may find something that gets your attention. This is a very simple way to save money on wonderful items for your home.

Save Money with a Set

Most furniture stores give you significant savings when you buy a set versus buying only one or two items. Think about this when you are shopping around. For example, if you want to get a couch, you may get a terrific deal to buy a couch with a matching loveseat. If you need a coffee table, you may find a wonderful price on a set with two end tables as well.

Free Shipping

Avoid paying to have your items delivered to you. Look for furniture stores that offer free shipping. The savings can add up quickly so don’t overlook this very important detail. Depending on what you buy from them, they may be willing to haul away your old items for free or a low price. It is a good idea to check into this as it will save you hauling them off.

Warranty

You need furnishings that look nice, they are fully functional, and they hold up well. Look for furniture stores offering quality items. You don’t want to pay for something that isn’t sturdy or from materials that simply aren’t going to hold up. Those companies offering a warranty on the items they sell are also encouraging. It means they believe in what they sell to you!

Financing

If you don’t have the money up front to buy home furnishings, you may be tempted to put it all on a credit card. Yet this can come with high interest with it and take time to pay it off. Many companies offer in house financing. The interest is often less than your credit cards. Some have special promotions too such as 0% interest as long as you pay off the balance.

You will have a specific period of time to pay it all in full. After that time passes, any balance you have left will be charged interest. This type of offer can help you to get the furniture you want not and not have to pay anything extra for it just by paying that balance early enough. The timeframe can vary but some are as long as 24 months.

Can I Set Up An Online Business In 2017

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

2. Build Your Website

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website.

If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.